How To Make Coca Cola Be The Top Of Mind Brand

Coca cola is the brand of soda drink that very famous in the world. 

Yes,almost all countries entered by this brand. Coca cola logo is also often appear in many films. in Indonesia itself, many stall and shop put coca cola logo.

However, Can coca cola continue to maintain its existence?

As we know, Pepsi is the toughest competitor of Coca Cola. Coca Cola should continue to strategize to win the market

The following is the way how coca cola to be able to continue to be top of mind brand.

1. Set the Coca Cola logo on any item that is often used like a fan, watch, calendar,   mugs, t-shirts, pens, so the logo is attached and impress on the minds of people.

2. Create advertisements on every important moment. Advertisement shall be in accordance with the theme at the moment. example: new year, mothers day, ramadhan, day of oath youth, and others.

Ramadhan Advertising in Indonesia

 

3. For packaging design as unique as possible with the concepts and campaigns targeted by coca cola

 

 

4. To localize Coca cola in a country, make ads that match the language and culture of those countries.

Coca Cola Advertising in India

5. Let Artist to be a model of advertising

Aishwarya Rai for Coca Cola

 Ello, Ipank, Barry, Lala for Coca Cola

6.  Create interesting and creative ad with the tagline distinctive and memorable

 

 

 

 

 

 

Source Image :

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